Introduction to Media and Women

key Terms 

• Mediation 
• Denotation 
• Connotation 
• Objectification - when a woman is looked at purely on her looks disregarding her personality, to treat a person like an object. 
• Challenges 
• Conforms 
• Self Representation - when the people take a media product and interpret it and then recreate this and represent themselves from it. 

Sket 
This challenges the stereotypes of women. Women are usually seen as attractive, reserved, caring, passive and polite, but this is challenged in Sket as we see women ganging up and beating someone up on the floor. The women are shown spiting and swearing which clearly shows a different representation of women.

Again we see the relationships between men and women throughout the start of the film, the men are dominate over the woman which conforms to the stereotypes of men and women.




Blurred Lines 
In this music video we see women being objectified and seems to fit with the theory of the male gaze, of media products being made by men for men. This conforms to the stereotypes of women in the media as they are being represented as attractive and they are sexualised. The red lipstick worn by the women represents love and the women as 'sexy". The whole media product is based on the women's looks. With Richard Dyers theory, who says that we treat others on how they are represented, therefore from this mediation we would treat women with less respect and treat them in regard to their looks.
The parody of Blurred Lines has been made by women who are self representing themselves using intentional representation. In the music videos the roles have been swapped and the men have been objectified and the women are wearing smart clothing and look professional.

Chandelier 

This music video received one million hits on YouTube in the first 24 hours of its release. This is due to its controversy of a young girl ballet dancing, on noticeable factor is that she is wearing a nude leotard which gives the impression is naked. This again is exposing women and young girls physically, the girl is very talented and only of the age of 11, representing women as skilful. The fact she is wearing a wig represents her as trying to be older than she is.