Describe the ways in which your production work and informed and aided by research into real media texts and planning. How was your ability to use research and planning for production developed over time. 

Research and planning plays an essential part when producing media texts, as it helps create more professional results by following the codes and conentions used by other producers which attracts certain audiences. Through research I can find out what conventions I need to follow in order to get a substanital audience and through planning I can sort out how I am going to do this and what conventions I am going to include.

In my first year production, I created a horror film opening. Research was very important in order to find the conventions of horror and also the amount of narrative shown in a film opening. For this we was split into groups of three, therefore we could share the reasearch and planning between us, this made certain things difficult as we had different ways of how we wanted to do this when it came to the planning aspect. We used youtube and various other websites to find our information and then put this on powerpoints and word documents to present it for planning. I think my finish media text in my first year suffered and was not as successful as it could have been due to the lack of research and planning being done properly and effectively. Going into my second year I created make-up advert, and realised the importance of research and planning from my first year. There was a lot more to do as this year we was working individually, althought this meant we could create our media text the way we liked. Also by doing an advert we had to do research and planning for two adverts, and ancillary tasks which was a sponsorship seqeunce and web pop-up. I went into more detail when it came to finding out information about target audience using websites such as barb.co.uk to look at specific channels and tv programmes that relates to my age range of 16-24 year-old females, this helped with my ancillary task when finding a tv programme to sponsor and on what channel. I found that programmes such as new girl and 90210 were popular, and E4 attracted a lot of viewers from my target audience therefore I decided to use the E4 channel and 90210 as the programme to sponsor.